Our Digital Marketing Partner – Extra Profit Marketing

Why we decided to rebuild our online store

Bestronic has been supplying commercial refrigeration equipment to businesses across the UK since 2014. For many years, most of our enquiries came from existing customers and word of mouth. Previous attempts at building a website and running online marketing campaigns did not deliver the results we expected – the site was slow, difficult to update and poorly visible in search engines.

We realised that to grow our business, we needed an ecommerce website that was fast, easy to use and ready to support long-term marketing activity. That is when we decided to work with Extra Profit Marketing, a Scotland-based digital marketing agency specialising in web development, SEO and Google Ads for UK companies.

Working with Extra Profit Marketing

Extra Profit Marketing started by analysing our business goals, target customers and competitors. Together, we defined clear priorities: increase sales, make it easier for customers to send product enquiries, and improve visibility in Google.

The team then designed and built a fully responsive ecommerce website for Bestronic. Key elements of the project included:

• a clear site structure and product categories tailored to our offer,
• SEO-optimised product pages with space for detailed technical information,
• fast loading times and a user-friendly layout on desktop and mobile devices,
• custom enquiry forms on each product page to simplify the sales process,
• a content management system that allows us to add and update products with ease.

Throughout the project, communication with Extra Profit Marketing was straightforward and professional. We received guidance on product descriptions, images and the overall user journey, so the final website was not only visually appealing but also ready to convert visitors into enquiries and sales.

Results of our collaboration

Since launching the new online store, Bestronic has seen a clear improvement in website performance. The shop is significantly faster, easier to navigate and far more visible in search results for commercial refrigeration equipment in the UK.

The tailored enquiry forms help us handle requests more efficiently and give our sales team the information they need from the very first contact. The new platform is also ready for ongoing SEO work and paid advertising campaigns, allowing us to continue growing our online sales channel in a structured way.

We appreciate the long-term support we receive from Extra Profit Marketing, including technical maintenance, security updates and advice on future marketing activity.

If you are looking for a reliable digital marketing partner to design or rebuild your ecommerce website, we are happy to recommend Extra Profit Marketing.
You can also read more about this project on their website:
ecommerce website case study for Bestronic.